What is the benefit of design?

In times of increasing product conformity, good design is a valuable unique selling proposition that strikingly underlines a product, a brand. Design leads to unmistakable products that express the taste and values of the customer. Design also brings product continuity: All PCS devices of the past 20 years are in line with the current zeitgeist. Placed next to each other, however, they result in an exemplary design harmony over two decades - and longer.

The manufacturer's involvement with design requires that the various disciplines within the development team meet with an open mind and openly discuss possible solutions. This means: detailed work and rational argumentation - without escaping into aestheticizing illusory worlds. For PCS terminals, design brings the tasteful cover AND the perfect user interface of the device, with which the operator immediately feels comfortable. 

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