Why is design necessary at all?

The INTUS terminals are used by a large number of people every day.  The fact that they are technically sophisticated is also reflected in the successful exterior design of the devices. Good industrial design is particularly beneficial to ergonomics - i.e. the simple and logical operating sequence and its visual, tactile and acoustic feedback - and aesthetics, essentially the user interface, shape and color with which the device presents itself to the operator and the given environment without dominating it. Both criteria - ergonomics and aesthetics - are decisive in determining whether a product "goes down well", whether it is readily and readily accepted by the operator, whether it serves the people using the technology.

"The design should make the product speak, so to speak." This statement by the well-known industrial designer Dieter Rams sums it up in a nutshell. And this applies to the design of both hardware and software.

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